Con Cariño LLC
Con Cariño is a personal enterprise of bathing suits owned solely by Ana Ramos. The company's primary focus is to conceive, fashion, craft, and retail its products. Ana Ramos herself is the driving force behind the creation of this establishment, aiming to provide distinctive, appealing, and comfortable attire for women to relish. The name "Con Cariño," which translates to "With Love," encapsulates the essence of the company's ethos - each bikini is meticulously crafted with affection, adhering to a manifesto that strives to impart a sense of well-being to the purchaser. More photos of the campaign can be found in Con Cariño website under Campaign tab. Shop online concarinoswim.com
Con Cariño Creative Process
Designer, Product Development
In this stage of the Con Cariño, I began my creative process of designing my bikinis. I began with creating mood boards of the direction that I wanted to go in and developing my logo and tags. I began ordering my fabrics from Mood Fabrics. I consciously chose fabrics that are UV protective, chlorine resistant, and recycled swimwear tricot. I created my own patterns, varying from sizes of S/M to M/L creating different styles of bikinis including tie string triangle tops and bottoms, Anafi style tops, and full coverage/ bikini/ thong style bottoms.
Con Cariño Campaign Photos
Creative Director, Stylist, and Photo Director
In this stage of the Con Cariño, I complete the samples for the final photoshoot campaign to launch my company. I scouted and booked the models and made decisions involving the models wearing which bikinis. In addition, I obtained the location for the photo shoot and directed which angles would be the best. I created mood boards that I shared with the photographer. Above is the link to the campaign photos.
Credits:
Models: Jaden Tripodi, Arianna Pozo, Ana Ramos
Photography and Editing: Arianna Pozo
Con Cariño Social Media and Website
Social Media Director and Content Creator
After my photographer, Arianna Pozo, edited my photos, I began the social media launch of Con Cariño. I designed my website using Shopify and created my social media Instagram presence under the domain of @concarino_swim and the website under Con Cariño Swim
Con Cariño Coverage and Interviews
I had the pleasure of working with UGA Multimedia Journalist, Lucy Grey Shields, and she had some great questions to ask me about Con Cariño and the design process.
